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Crenson and Ginsberg (2003, p.174) argue that in recent decades “a new politics of individualized access to government and a new era of personal democracy” has developed in which “it has become standard practice to deal with government as an individual ‘customer’ rather than as a member of a mobilized public” . Market forces have progressively been introduced into public service delivery in many contexts, and competition is widely claimed as essential for promoting both efficiency (Le Grand 2007) and innovation. Accurate, timely and relevant information is essential to the effective functioning of markets (Stiglitz 2000). The use of markets in public service provision can be valued for two reasons. Firstly, markets are argued to provide better outcomes where competition rather than centralized planning leads to better services. Secondly, it is argued that markets inherently promote freedom (Hayek 1944), even more so in markets where means of cultural production and civic engagement are open (Benkler 2007). Raw-data from governments can improve the information available to consumer-citizens; as well as acting as an input for innovative service providers to work with whilst developing service provision.